For awhile my Dad was really into those Facebook "compare and rate your friends" applications. At one point, I remember walking into the room and seeing my Dad on his laptop, rating his Facebook friends (who are mostly my friends).
To: [Dad]
Subject: Facebook social news for [Dad]
Here is what your friends think about...
... your strengths:
#5 most likely to succeed
#5 best scientist
#5 most famous
... your weaknesses:
#24 most athletic
#27 most powerful
Subject: FW: Facebook social news for [Dad]
To: Kids, Mom
FYI, I'm not #5 best scientist! Thought you'd like to know.